Client: Jamie Oliver Food Foundation | Project: Launch of Food Revolution Day in India and Africa | Expertise: Charity, International, Entertainment
Currently 41 million children under five are overweight while another 159 million are too undernourished to grow properly. May 2016 saw the launch of Food Revolution Day, which had British Chef and campaigner Jamie Oliver hosting the longest-ever Facebook Live campaign around the world. The aim of Food Revolution Day was to encourage more people in Nigeria to join the Food Revolution, and put pressure on government led bodies to develop and implement plans that will tackle the child nutrition crisis of obesity and under-nutrition.
Jamie, along with other famous faces from across the globe, broadcasted a series of 30-minute shows throughout the day on Facebook Live; breaking the record for longest-ever Facebook Live campaign.
The live streaming started in London before moving on to Australia, India, Tanzania, Kenya, Nigeria, Germany, UK, Brazil, US, The Netherlands and Canada, ultimately creating a 7-hour cooking marathon broadcast (including an International Omelette Challenge).
Sterling managed the Africa (Kenya, Tanzania, Nigeria) and India campaign for Food Revolution Day. We recruited influential personalities such as film and music stars to celebrity chefs to help raise awareness of the campaign, whilst devising and implementing the end-to-end publicity and event campaign in India and Africa. We also provided counsel on political advocacy.